The OYC Ethos

Authentic - Of undisputed origin and not a copy; Genuine.

Majesty - Impressive beauty, scale or stateliness. [Stateliness - A formal, impressive quality, style or appearance.]

Cool vs Trending

Trending or being trendy is, by definition 100% time dependent.

‘Cool’ is a little more nuanced.

On the one hand, there is a version of being ‘cool’ that is very similar to being trendy/on trend. This type of cool is arguably manufactured, inauthentic and false.

But there is another type of ‘cool’, and it is far more real. OYC calls it authentic majesty, and in the process of helping you to Own Your Craft, this is what is found and brought into the light.